New Survey Reveals Americans Embrace Cozy Living During Winter Months

A new survey highlights how committed Americans are to staying warm and comfortable during the cold months. The study by Talker Research, paid for by Naturepedic, shows that on average, a person spends more than half the winter season creating a warm and snuggly home atmosphere.

The report finds that two-thirds of Americans are ready to “hibernate the entire winter just like a bear,” and many are fond of the Danish term “hygge,” meaning the art of coziness and comfort. As many as 86% of respondents say making their homes as welcoming as possible is important during the cold months.

When asked what “getting cozy” means, people listed familiar comforting rituals: curling up on the couch (48%), wrapping up in multiple blankets (46%), enjoying silence (42%), sleeping in (41%), and drinking hot beverages like coffee, tea, or hot chocolate (40%). Additional habits include staying indoors during cold or rainy weather (37%), lighting candles (35%), playing relaxing music (34%), and spending quality time with family (33%). Many also admitted that binge-watching shows like Friends, Gilmore Girls, Hallmark movies, and Law & Order is their preferred comfort activity.

Nearly three-quarters (72%) said they would cancel social plans if they felt too cozy at home. Arin Schultz, Chief Growth Officer at Naturepedic, says these small comfort rituals can significantly improve well-being and sleep quality. “Winter is a time when families need warmth and closeness the most,” Schultz said. “That closeness can come from reading to your kids under a blanket or enjoying morning coffee in bed. These rituals make us feel better and help us sleep during the cold and dark days.”

The survey also indicates that comfort is tied to better sleep. Around 63% say weekends are ideal for indulging in cozy routines, and peak coziness usually hits around 3 p.m. On average, people need just 48 minutes to fully unwind. Meanwhile, 76% of those who feel cozy before bedtime report better sleep, with 75% sleeping longer and 72% waking up more refreshed.

Most respondents (68%) believe a good night’s sleep helps them handle harsh winter days. Schultz adds that a cozy bedroom setup can help the body relax and align with natural rhythms, making sleep easier and more restorative.

As Americans deal with winter’s bitter cold, the study suggests that comfort and coziness benefit not only physical warmth but also mental health and sleep quality. Whether setting up layers of blankets, lighting a candle, or binge-watching a favorite show, these small rituals make the season not only more pleasant but also more rejuvenating.